Responsible Consumption: When Products Truly Make Sense

Each of us consumes. Every day. Whether it’s food, clothing, or electronics—we buy, use, and dispose. But what happens next? In Europe, waste disappears into invisible systems, while in other parts of the world, garbage piles up along roadsides, in rivers, and in oceans. One thing is clear: we have a waste problem. And everyone agrees—we need to solve it.

Waste Becomes a Resource
Throwing things away and forgetting about them? That’s yesterday’s mindset. Today, we need smart solutions that put resources to good use. Recycling alone isn’t enough; we need a circular economy that brings materials back into the system. That’s where tide ocean material comes in. The company collects plastic waste from oceans and coastal regions, processes it into high-quality granules, and creates a new source of raw material. Instead of producing new plastic, ocean waste is transformed into premium material for durable products—from watches to furniture to planctons eyewear.

The Perfection of the Material
After three years of intensive research and development, planctons has perfected the tide granules. Finding the optimal formula was a long journey—one that balances stability, color intensity, strength, and smoothness. Now, together with a trusted partner, we’ve achieved it. The result: a material that is not only sustainable but also meets the highest quality standards.

Today, we can produce durable, stylish, and allergy-free eyewear made from 100% ocean plastic. Our formula has been tested, refined, and optimized over the years to meet strict production guidelines. Working with experienced manufacturers, we’ve developed a material that is not just aesthetically pleasing but also meets the highest functional demands.

True Sustainability Instead of Greenwashing
Many brands claim to be sustainable, but often, it’s just a marketing façade. planctons takes it a step further: with responsible production and sustainable materials, we prove that real environmental protection is possible. Through upcycling processes, we turn tide granules into high-quality fashion eyewear, transforming waste into a valuable resource. The result is products that don’t just sound sustainable—they truly are.

Conscious Consumption
Sustainable consumption doesn’t mean doing without—it means making conscious choices. Choosing products made from recycled ocean plastic actively contributes to solving the waste problem. And it proves: responsible consumption is possible—when products truly make sense.